Strivr VR Training and Frontline Intelligence

STRIVR Labs, Inc. was founded in 2015 out of Stanford University's Virtual Human Interaction Lab by Derek Belch and is based in Santa Clara, California. It brought immersive VR learning to large employers such as Walmart, Bank of America and Verizon to prepare frontline staff, and has since extended into AI that supports workers while the job is being done.

The enterprise XR training platform has three layers: Strivr Home for learners, the Strivr Portal for program managers to deploy content wirelessly, manage headset fleets and track results, and admin tools for IT and security teams. Behavioural analytics capture more than 100 data points per second, including eye gaze, clicks and speech. The newer Frontline Intelligence product trains customer-specific visual language models on SOPs, video and images, then uses smart glasses to detect missed or out-of-sequence steps and give hands-free voice guidance.

• Strivr Home: a central library where learners browse and launch VR modules on the headset.
• Strivr Portal: program managers deploy content, track completion and scores, and download reports by course, group or site.
• Device management: dashboards show headset health, connectivity and software updates across the fleet.
• Behavioural analytics: spatial attention, visual recognition and verbal metrics are captured during each session.
• Frontline Intelligence: custom visual language models compare live work seen through smart glasses with the expected procedure.
• Multi-device support: Apple Vision Pro, Meta Quest, Pico and HTC Vive headsets, browser content, plus Vuzix, RealWear, XREAL and Ray-Ban Meta glasses.

• Electronics assembly plants in Vietnam using smart-glass guidance to catch missed steps and missing components during assembly and inspection.
• Logistics and e-commerce warehouses training pickers and packers in VR before peak seasons.
• Banks and retail chains running VR soft-skill and safety modules for branch and store staff.

• Scalable rollout: content is pushed wirelessly to thousands of headsets across hundreds of locations with version control and role-based access.
• Deeper skill insight: eye-tracking, hazard-recognition and verbal analytics show how learners behave, not only whether they finished.
• Fewer errors on the job: Frontline Intelligence flags skipped steps, missing parts and safety violations in real time.
• Enterprise security: SOC 2 Type 2 audited, encryption at rest and in transit, SSO and MDM integration.

Frontline employers are moving from classroom and video training toward immersive practice and on-the-job AI guidance, because procedures change quickly and staff turnover erodes know-how. Lighter smart glasses and vision-language models make real-time error detection practical on the shop floor. In Vietnam and Southeast Asia, fast-growing factories, warehouses and retail chains need to standardise execution across many sites and shifts.

Founded in 2015 out of Stanford's Virtual Human Interaction Lab; co-founders Derek Belch (CEO), Jeremy Bailenson and Michael Manuccia. Mailing address in Santa Clara, California. SOC 2 Type 2 audited. Reports more than two million VR training sessions. Frontline Intelligence is offered in early access; a free 30-day demo with a VR headset is offered for the VR platform.