Swap Agentic Commerce OS (Returns, Shipping & Cross-border)

Swap Commerce Ltd. builds what it calls an agentic operating system for e-commerce brands, combining post-purchase operations with AI agents. It addresses the fragmented stack that online brands use for returns, shipping, cross-border tax and duties and customer service, and reports powering more than 1,000 businesses.

The operations layer includes Ship for multi-carrier rates and labels, Global for cross-border pricing, taxes and duties, Sales Tax, Returns, and Checkout+ for customer-funded returns and delivery protection, plus a Landed Cost API for guaranteed duty and tax calculation. The agent layer adds an Agentic Storefront for guided shopping, Discovery for visibility in AI shopping assistants and an AI customer support agent. Customers shown on the site include Culture Kings, Joseph Joseph, Missoma, Karen Millen, Debenhams, Vera Wang and Pangaia.

• Returns: Manages return and exchange flows within the same platform as shipping.
• Checkout+: Sells return coverage and delivery protection to shoppers at checkout.
• Ship: Compares multi-carrier rates and generates labels.
• Global and Landed Cost API: Calculates cross-border prices, taxes and duties.
• Agentic Storefront: Guides shoppers with an AI agent on the brand website.
• AI support agent: Handles customer service questions about orders and returns.

A Vietnamese fashion label selling to the UK and Australia can show duty-inclusive prices and handle returns in one system. A homeware brand can offer paid return coverage at checkout to reduce return shipping costs. A beauty brand can add an AI shopping agent to its website to guide product choices.

Brands replace several separate tools for shipping, returns and cross-border tax with one platform and data layer. The company reports that Checkout+ reaches more than 60% opt-in at checkout, shifting return costs to shoppers who choose coverage. It cites 75% of duty credited back through Global, and 2x conversion with a 20% lower return rate for the Agentic Storefront.

Brands are consolidating post-purchase tools as tariffs and duties make cross-border selling more complex, and agentic commerce is emerging as AI assistants start to guide product discovery and service. Vietnamese and Southeast Asian brands selling directly to the UK, EU, US and Australia face the same duty, return and shipping complexity.

Swap is operated by Swap Commerce Ltd. Its press page cites a 100 million US dollar raise in January 2026, six months after a 40 million US dollar round, and recognition from Fast Company Most Innovative Companies 2025, LinkedIn Top Startups UK 2025 and Sifted. The site displays ISO 27001 and ISO 42001 badges. Founding year is not stated.