TASS Vision Vitrac

TASS Vision is a retail AI vision startup founded in 2021, described by tech.eu as an Uzbekistan startup. Its Vitrac product uses entrance cameras to count visitors, excluding staff automatically, and turns the data into store conversion metrics.

Vitrac compares visitors with receipts by store and shift, benchmarks similar stores and offers Vitrac AI for plain-language questions. Cameras process images on the device. The site names customers such as Texnomart, FLO, Penti and Reebok, across electronics, fashion and pharmacy.

• Visitor counting: entrance cameras count shoppers and exclude staff.
• In-store conversion: compares visitors with receipts by store and shift.
• Benchmarking: compares a store with similar stores.
• Vitrac AI: answers plain-language questions about store performance.
• Dashboards and reports: mobile app, web dashboard and AI email reports.
• Pro options: forecasting, staff scheduling by traffic and VIP alerts.

A Vietnamese electronics chain can compare conversion across hundreds of stores. A pharmacy chain can schedule pharmacists by traffic. A fashion brand can measure the effect of promotions on visitors.

Shows conversion by store and shift from visitors versus receipts. Excludes staff from counts for cleaner data. Edge cameras keep footage off the cloud. Per-store monthly pricing covers cameras, software, support and maintenance.

Store chains in emerging markets are adopting low-cost AI cameras to measure conversion without large analytics teams. Edge processing addresses privacy concerns. The model suits electronics, fashion and pharmacy chains in Southeast Asia that already track receipts but not visitors.

Raised 1.3 million euros in July 2025 led by Purple Ventures, per tech.eu. Reports teams in Uzbekistan, South Korea and China, and 2,000+ stores in ten countries. Website claims 200+ brands.