Tealium Customer Data Platform

Tealium presents itself as a company that gathers, governs and enriches customer data in real time. Its website lists an address at 9605 Scranton Rd, San Diego, California, and the company cites more than 850 business customers and 1,300+ built-in integrations. The site does not state a founding year.

The platform covers data collection (tag management and server-side), a real-time customer data platform, identity resolution, consent enforcement, enrichment and Data Cloud Activation with reverse ETL and zero-copy access. Newer AI capabilities include a Context API with a managed MCP server for AI agents. In March 2026 Tealium launched its instance on the AWS Singapore Region, aimed at Singapore's PDPA and ASEAN data governance rules.

• Data collection: Captures web, app and server-side events with tag management.
• Customer data platform: Unifies profiles in real time with identity resolution.
• Consent enforcement: Applies privacy preferences across data flows.
• Data Cloud Activation: Uses reverse ETL and zero-copy access to activate warehouse data.
• Context API and MCP: Supplies real-time customer context to AI agents.
• Integrations: Connects 1,300+ built-in sources and destinations.

A Vietnamese retail group can unify web, app and store data into governed profiles. A bank or insurer can enforce consent while activating audiences. A marketplace can feed real-time customer context to AI assistants.

Data can be hosted in a Singapore region, which helps companies in ASEAN meet local data governance expectations. One platform handles collection, identity, consent and activation, with 1,300+ built-in integrations. Zero-copy activation to warehouses such as Snowflake reduces data movement.

Data residency and consent rules such as Singapore's PDPA and Vietnam's personal data protection law push retailers and banks toward governed first-party data. Enterprises also need real-time context to feed AI agents. A Singapore hosting region makes the platform easier to adopt in Southeast Asia.

San Diego, California address on its website. Over 850 business customers and 1,300+ integrations stated. AWS Partner Network member with GenAI and Financial Services Technology competencies. Founding year not stated on the site.