Treefera Environmental Intelligence

Treefera is a London-based first-mile commodity intelligence company founded in 2022 by Caroline Grey and Jonathan Horn, who previously held senior roles at JP Morgan and UiPath; the website is operated by Treefera Operations Limited. It gives traders, financial institutions, supply chain teams and forestry and agriculture businesses verifiable data on the land where commodities and carbon credits originate.

Its Environmental Intelligence product combines satellite, drone and sensor data with AI models to detect deforestation and land-use change, update improved forest management carbon baselines in near real time, map carbon distribution and track biomass, soil, vegetation and water metrics. For carbon markets it supports dynamic baselining, variance tracking and time-stamped, plot-linked evidence for registry workflows, and converts field signals into carbon yield and permanence metrics. The same platform covers EUDR due diligence and weather and climate risk at asset level, with sister Market and Risk Intelligence products.

• Deforestation detection: identifies land-use change from clear-cutting to light harvesting.
• IFM baselines: updates improved forest management carbon baselines in near real time.
• Carbon map: shows carbon distribution, land performance and risk concentration at high resolution.
• Registry evidence: dynamic baselining, variance tracking and time-stamped plot-linked records.
• EUDR assessment: deforestation and land-use exposure at the point of origin.
• Climate risk: asset-level weather and climate volatility monitoring.

A Vietnamese timber or plantation company can update forest carbon baselines and supply evidence for an improved forest management project. A coffee or rubber exporter can screen supplier plots for deforestation risk under EUDR. A bank financing agriculture or forestry can monitor collateral land and climate risk at plot level.

Carbon project developers and registries get dynamic baselines and plot-linked evidence that support issuance and audit instead of static, infrequent assessments. Buyers and financiers can value credits using carbon yield and permanence metrics. Commodity buyers use the same data for EUDR due diligence, and the platform tracks more than 80 risk indicators across 6 risk dimensions at plot level.

Carbon registries are moving to dynamic baselines that need frequent remote sensing updates, and buyers now value credits on permanence and integrity. The EU EUDR requires plot-level proof that coffee, rubber, cocoa and timber are deforestation-free. Treefera's 2025 funding targets Asia Pacific, where Vietnam is a leading exporter of EUDR-covered commodities.

Founded in 2022 by Caroline Grey and Jonathan Horn; operated by Treefera Operations Limited, registered in England and Wales (company number 15485111), 86-90 Paul Street, London. Raised a USD 30 million Series B in June 2025 led by Notion Capital. Has an APAC sales lead. Customers named in coverage include ACCIONA, Kita, Anew and Maple Credits.