Trustana AI Product Data Platform

Trustana is a Singapore-based AI-native product data platform for retailers, distributors and marketplaces, according to KrASIA's August 2026 report. It addresses inconsistent, incomplete product data that slows online listing and hurts search and conversion.

The platform follows three steps: Unify imports and standardises product data, Enrich fills gaps with AI, and Activate publishes data across sales channels. Prebuilt commerce agents handle QA, content, taxonomy and channel workflows with governance controls, on top of a Context Graph and an API. The site names customers such as Toys"R"Us, Mitre 10, Spinneys and David Jones, and announces that Trustana is joining Graas.

• Unify: imports and standardises product data from multiple sources.
• Enrich: uses AI to fill gaps in product attributes and content.
• Activate: publishes data across channels and marketplaces.
• Commerce agents: prebuilt agents for QA, content, taxonomy and channel workflows.
• Context Graph: structures product knowledge to compare standard and enriched data.
• API access: documented API for integration with existing systems.

Vietnamese retail chains can standardise and enrich thousands of SKUs before listing on several e-commerce platforms. Distributors can convert supplier spreadsheets into channel-ready product content. Brands can use agents to check content quality across marketplaces.

The site reports 5x faster time to market, a 25% uplift in organic traffic and a 27% increase in add-to-cart (self-reported). AI enrichment reduces manual data entry for large catalogues. Governance controls keep agent output reviewable. One platform feeds multiple channels and marketplaces.

Retailers and brands in Southeast Asia sell across many marketplaces, each with different product data requirements. Search and AI-assistant discovery increase the value of complete, structured product content. Vietnamese retailers and marketplace sellers face the same catalogue-quality challenge.

Singapore-based per KrASIA (18 August 2026). Acquired by Graas (terms undisclosed); the Trustana brand and site remain active with a banner announcing that Trustana is joining Graas.