UMU AI Learning Platform & AI Roleplay

UMU is a performance learning platform brand started in 2015 by Li Dongshuo, a former Google and HP employee, with offices in Beijing, Shanghai, Hong Kong, Portland, Tokyo, Osaka and Sapporo. UMU Technology Japan, established in Tokyo in 2018, reports 28,000+ client companies in Japan and over 1 million worldwide.

The platform follows a learning science cycle of input, practice and feedback. Companies design courses, run learning programs and analyze results, while AI features include AI micro-lessons, AI exercises, AI gesture and presentation practice, an FAQ chatbot and the UMU AI Roleplay Chatbot, which simulates full sales conversations and scores skills such as hearing, proposal and closing. UMU AI Tools add prompt-free AI assistants for sales, marketing and HR tasks, paired with role-specific courses.

• Course and program management: design courses, assign tasks and send reminders.
• AI micro-lessons and exercises: generate short lessons and practice tasks.
• AI presentation and gesture practice: feedback on delivery and body language.
• AI Roleplay Chatbot: full sales conversation simulation with skill scoring.
• UMU AI Tools: prompt-free assistants for sales, marketing and HR scenarios.
• Learning analytics: data analysis of learning programs and outcomes.

• Pharma companies in Vietnam training medical representatives with AI roleplay before doctor visits.
• Insurers and banks certifying sales staff on product pitches with skill scoring.
• Japanese-invested firms in Vietnam running AI literacy courses and prompt-free AI tools for office staff.

• Structured practice: learners rehearse sales conversations with AI and get skill-by-skill scores.
• Trainer capacity: PERSOL CAREER uses AI for repetitive coaching so trainers focus on higher-value work and new hires ramp up sooner.
• Certification readiness: CSL Behring used AI as a 24-hour trainer and reported first-attempt MR exam passes.
• Prompt-free AI tools deliver task output in about three minutes on average.

Sales and service teams across Asia face thinner coaching capacity, and companies are adopting AI roleplay to give every employee repeatable practice with feedback. Corporate AI literacy programs are also expanding as employers try to spread AI skills beyond a few power users, a need visible in Vietnamese banks, insurers and pharma firms.

UMU brand started in 2015 (Beijing UMU Technology Co., Ltd.); UMU Technology Japan was established on 9 February 2018, HQ JR Shinjuku Miraina Tower, Tokyo, CEO Shuhei Matsuda. Reports presence in 203 countries and regions. Customer cases include CSL Behring and PERSOL CAREER.