Usercentrics Data Privacy Platform

Usercentrics GmbH was founded in Munich, Germany, in 2017 and merged in 2021 with Cybot, the Danish company behind the Cookiebot consent platform launched in 2012. It helps websites, apps and connected TV services collect and manage user consent under GDPR, CCPA, the EU Digital Markets Act and other laws while passing consent signals to ad and analytics platforms.

The Data Privacy Platform includes web, app and CTV consent management platforms, a preference manager, a privacy policy generator, server-side tagging and a Meta Signals Gateway for recovering marketing data, plus web and app compliance scans. Since January 2026 it also offers MCP Manager, a Model Context Protocol gateway that controls which AI tools can reach company systems and data. The platform runs on about 2.4 million websites and apps in 195 countries; customers include Pinterest, Sixt, Supercell, HelloFresh and Ubisoft.

• Web CMP: Consent banners with IAB TCF v2.4, Google Consent Mode and Microsoft UET support.
• App and CTV CMP: SDKs for mobile apps and connected TV consent.
• Preference manager: Lets users manage communication and data preferences.
• Server-side tagging: Moves tracking to the server and recovers signal quality.
• Compliance scans: Checks websites and apps for consent and tracker issues.
• MCP Manager: Gateway that controls AI tool access to company systems and data.

A Vietnamese mobile game studio publishing in Europe can collect TCF consent inside its apps. A retail brand can unify consent across website, app and loyalty program before running retargeting. An enterprise rolling out AI assistants can use MCP Manager to control which internal systems they can access.

One vendor covers consent on websites, mobile apps and CTV, reducing integration work for multi-channel brands. Consent signals to Google, Microsoft, Amazon and Meta help keep ad measurement working where consent is required. The platform processes about 8.8 billion consents per month and reports 99%+ customer retention. A free start without a credit card lets small sites test it.

Consent management is spreading from Europe to Asia Pacific as countries adopt GDPR-style laws, and Vietnam's Personal Data Protection Law effective in 2026 requires explicit consent for many processing activities. At the same time, companies need governance for AI tools connecting to internal data, which Usercentrics now addresses through MCP Manager.

Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich, Germany (HRB 241272). Founded in 2017 by Mischa Ruerup, Vinzent Ellissen and Lisa Gradow; merged with Cookiebot maker Cybot in September 2021. Raised a 4 million EUR Series A (2019) and 17 million EUR Series B (2020). Passed 100 million EUR ARR in October 2025 and acquired MCP Manager in January 2026.