
1. Technology overview
Wati is the trading name of Clare.AI Limited, a Hong Kong company founded in 2020 that started as a WhatsApp team inbox and grew into a business messaging platform. It is an official Meta Business Partner and helps companies run sales, marketing and support on WhatsApp, Instagram, Messenger, TikTok DMs, web chat and calls.
Astra, Wati's AI agent product, lets teams build agents in natural language, train them on their own documents and deploy them to web chat, WhatsApp and voice. Agents answer questions, qualify leads, capture details, schedule meetings, update CRMs such as HubSpot and Salesforce and hand conversations to staff in the Wati team inbox with full history. Voice agents can place and receive calls inside WhatsApp in more than 30 languages, and a Wati MCP server lets Claude or ChatGPT manage contacts, campaigns and agents through plain-language requests.
2. Highlighted features & specifications
- Astra AI agents: no-code agents trained on company content for web chat and WhatsApp.
- Voice agents: place and receive WhatsApp calls in 30+ languages with shared text and voice memory.
- Actions: schedule meetings, update HubSpot or Salesforce and process payments during conversations.
- Team inbox handoff: transfers chats to staff with full history.
- Campaigns and ads: broadcasts, Click-to-WhatsApp ads and catalogues.
- Wati MCP: lets Claude or ChatGPT manage contacts, campaigns and agents with logged actions.
3. Potential application
Vietnamese hotels, resorts and tour operators can let AI agents answer international guests and take bookings on WhatsApp. Export manufacturers can qualify overseas buyer enquiries. Education and study-abroad agencies can automate enrolment questions and appointment scheduling.
4. Benefits
Automates first-line replies, lead qualification and booking on WhatsApp so sales staff handle only warm conversations. Shared memory between text and voice keeps context when customers switch channels. Astra has a free tier with one web agent, and Wati offers a 7-day free trial without a credit card. The site reports 16,000+ customers and 12 billion+ messages across 190+ countries.
5. Market trends & opportunities
Messaging apps have become primary sales and service channels in Asia, and businesses are adding AI agents and voice inside these apps to respond instantly. Vietnamese companies serving export markets or international customers who use WhatsApp face the same need, alongside local chat channels.
6. Other information
Wati is operated by Clare.AI Limited, founded in Hong Kong in 2020. It is an official Meta Business Partner and Google Partner. Customers named on the site include Amazon, Mercedes-Benz, Zoetis, Duolingo, Saint-Gobain and Vedantu. The site states GDPR, CCPA and SOC compliance.
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