WebEngage CDPx & Agentic Marketing Platform

WebEngage is a customer data and marketing automation company headquartered in Mumbai, India, with origins in 2011 under co-founders Avlesh Singh and Ankit Utreja. It serves consumer brands in Asia, the Middle East, Europe and the Americas that need to turn scattered customer data into personalised, cross-channel engagement and repeat revenue.

The platform combines CDPx, a composable customer data platform with custom entities, lifecycle states and intelligent deduplication, with analytics, segmentation, journey automation, personalisation and product recommendations. Campaigns run across mobile push, web, email, WhatsApp, SMS, RCS, digital advertising and other channels. In 2026 it added AI agents that explain campaign metrics, build segments, write content and create journeys from a prompt, presented on its site as Atlas and the autonomous growth agent BLACK. A ZeroPII mode lets brands use the platform without storing personal data. It reports more than 900 brands as users, including Wego, ACKO, Bajaj Auto and Pasar Segar.

• CDPx: Unifies customer data with custom entities, lifecycle states and duplicate merging.
• Analytics and funnels: Tracks events, funnels and custom metrics such as order value and lifetime value.
• Journey automation: Builds and edits live omnichannel journeys across push, email, WhatsApp, SMS and RCS.
• Recommendations: Delivers context-aware product recommendations and on-site overlays.
• AI agents: Provides insight, segment, content and journey agents for marketers.
• ZeroPII: Runs engagement without storing personal data.

An online retailer in Vietnam can unify app, web and store data to send personalised product recommendations. An insurer or fintech app can build onboarding and renewal journeys across push, SMS and email. A travel or automotive brand can use AI agents to segment leads and automate follow-up campaigns.

Marketers get one platform for customer data, analytics and campaigns across about fifteen channels. Published case studies report 8 times conversion growth for Wego, a 432% uplift in test drive bookings for Spinny and a 272% increase in repeat transactions for OG Money. AI agents shorten the time needed to analyse results and build segments and journeys, and ZeroPII helps meet data privacy requirements.

Consumer brands are consolidating customer data into composable CDPs and using AI agents to plan and run campaigns faster. Stricter personal data rules are pushing marketers toward privacy-first architectures. In Southeast Asia, app-based commerce and WhatsApp messaging make cross-channel journeys and real-time personalisation a core retention tool.

WebEngage is headquartered in Mumbai, India, and traces its origins to 2011. Its milestones include Journey Designer in 2016, CDPx in 2024 to 2025 and AI agents in 2026. It works with more than 900 brands and has announced expansion into Southeast Asia, including Indonesia, through partners. It was recognised as a G2 Momentum Leader and on Capterra and GetApp 2025 to 2026 lists.