Yotpo

Yotpo is an ecommerce marketing software company founded in 2011 and headquartered in Tel Aviv, Israel, with additional offices including New York, that sells a customer-marketing platform used by online brands to turn shoppers into repeat buyers through reviews, loyalty programs and AI-driven content.

Its Reviews and UGC module collects and displays ratings and photos across the buyer journey, its Loyalty and Referrals module runs points and rewards programs, and its Discover module tracks and influences how AI shopping engines recommend products; the platform integrates with Shopify, BigCommerce and Klaviyo and is used by more than 30,000 growing brands.

1. Reviews and UGC: collect and display ratings, Q&A and customer photos.

2. Loyalty and Referrals: points, tiers and referral rewards programs.

3. Discover: monitor and optimize how AI engines recommend products.

4. SMS and Email: on-site collected data feeds targeted messaging campaigns.

5. Visual UGC: turn customer photos and video into shoppable content.

6. Integrations: connects with 180+ commerce and marketing platforms.