Recap Virtual Talk 1: “Constructive disruption to the Route-to-market” of the FMCG industry

In Virtual Talk with the topic “Constructive disruption to the Route-to-market” of the FMCG industry, Mr. Nguyen Gia Anh Vu – Global Director, Global Trade of Royal FrieslandCampina had his share about the daily transportation of the FMCG industry, bringing in many challenges for businesses and opportunities for Startups in finding innovative ideas “Route-to-market”. Besides, Mr. Vu also shared lessons and secrets to create an effective connection between Startups and Enterprises.

The constant movement of retail asks businesses to find legal ways to grow

• It challenges both Corporates and Startups to constantly transform
• In the time of digital transformation, retail environment directs towards cooperation system including online and offline
• The business environment is becoming more and more transparent, requiring businesses to optimize costs

Challenge of finding solutions in Route-to-market creates opportunities for Startups in FMCG industry

• Route-to-market: is the war of the revolves around controlled planning of how to produce goods to customers fastest.
• The new distribution model opens up opportunities for Startups
• Four stages of development of RTM
• Roadmap for making breakthrough in RTM
• The components of making breakthrough in RTM
• The arrays in FMCG that need Startups to cooperate in making a leap
• Lessons learned from cooperation between Startups and Enterprises

If you want to learn more about challenges, solutions and useful advice from speaker Nguyen Gia Anh Vu about FMCG industry, please download the recap video of Virtual Talk 1: FMCG.