91APP OMO Retail Cloud

91APP is a Taiwanese retail SaaS company founded in 2013 in Taipei and described as Taiwan's first publicly listed SaaS company (stock code 6741). It helps brands and retail chains merge online and offline sales (OMO), with hubs in Hong Kong and Malaysia and more than 800 employees.

The OMO solution combines a branded web store and app, LINE-based engagement, membership CRM with tiers and points, and store staff tools that show each member's omnichannel purchase history so associates can recommend items and place orders for customers. POS and ERP systems connect through APIs for products, orders, inventory, members and points. Other products include Commerce Cloud, Marketing Cloud, 91APP Payments, an IMS for multichannel stock and the AgentOne AI agent.

• Brand web store and app: Runs D2C channels with built-in payments, logistics and order management.
• Membership CRM: Manages tiers, points and segmented messages via app, LINE, SMS and email.
• Store staff tools: Show member preferences and let associates send offers and order for customers.
• POS and ERP integration: Syncs products, orders, stock, members and points through APIs.
• Multichannel inventory: Manages product, stock and order data across channels.
• Analytics and ads: Attributes channels and exports audiences to more than 10 ad platforms.

A sportswear chain can unify its store loyalty program with its app so members earn points everywhere. A beauty retailer can let advisers send personalised offer links to regular customers and receive credit for resulting online orders. A department store brand can push app members to visit nearby stores with targeted coupons.

Brands get one member and inventory view across e-commerce and stores, so online and offline purchases count toward the same loyalty tier. Store staff are credited for sales they drive online, which aligns store teams with digital growth. PUMA reports on the 91APP site that its app converts at three times the rate of its website and accounts for up to 60% of its brand e-commerce sales.

Asian consumers move between stores, brand apps and messaging channels before buying, so retailers need membership and inventory data that follow the customer across channels. Online-merge-offline models proven in Taiwan and Malaysia are relevant for Vietnamese fashion, sportswear and beauty chains that want store staff to drive app and online sales.

Founded in 2013, headquartered in Taipei and listed as 91APP-KY (6741). Hubs in Hong Kong and Malaysia; affiliates include restaurant POS provider iCHEF. In October 2026 it disclosed an unauthorized access incident affecting one Commerce Cloud order database, with an investigation ongoing.