Adtima: Vietnam’s Leading Mobile Marketing Platform

Organization
adtima · Vietnam
Solution Type
Others, Platform
Collaboration
Business Collaboration (Joint Venture)

1. Technology overview

“Adtima is the exclusive operator of the mobile ecosystem including: Zalo, Zing.vn, Baomoi, Zing MP3 and Zing TV.
Leading in mobile advertising trends.
Provides a diverse ecosystem of websites, serving a variety of purposes from entertainment to news updates and messaging.
Owning mobile platforms with a large number of users in Vietnam.
Deep understanding of users and domestic market.”

2. Highlighted features & specifications

"Extensive mobile publisher network: Provides access to a large network of popular mobile publishers in Vietnam, including VNG's application ecosystem such as Zalo, Zing Mp3, Zing News and Baomoi.
Multiple ad formats: Offers multiple ad formats, including display ads, video ads, native ads, and playable ads to suit different marketing goals and preferences of the user.
Advanced targeting options: Enables precise targeting based on demographics, interests, location, and device type to reach the most relevant audience segments.
Campaign management tools: Provides tools to manage and optimize advertising campaigns, including budget allocation, scheduling, and A/B testing capabilities.
Real-time performance reporting: Provides real-time insights and detailed reporting on campaign performance, allowing businesses to track key metrics and make data-driven decisions.
Brand safety and security measures: Use a variety of verification processes and a curated publisher network to ensure brand safety and avoid ad placements that are irrelevant or not suitable."

adtima

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