Braze Customer Engagement Platform

Braze is a customer engagement platform company that grew out of Appboy, a mobile marketing startup, and has been listed on Nasdaq since November 2021. Its legal entity, Braze, Inc., is registered in New York, United States. The company says it works with more than 2,000 brands in over 70 countries and runs 15 offices.

The platform combines a data layer, journey orchestration and cross-channel messaging with an AI layer called BrazeAI. Modules include Cross-Channel Messaging, Journey Orchestration, Reporting and Analytics, Creative Studio, BrazeAI Decisioning Studio and BrazeAI Agents. Supported channels are email, mobile and web messaging, SMS/RCS, WhatsApp, LINE and KakaoTalk. Named users include Delivery Hero, Canva, Pizza Hut, MetLife and BEES.

• Cross-channel messaging: Sends email, mobile and web messages, SMS/RCS, WhatsApp, LINE and KakaoTalk from one console.
• Journey orchestration: Builds multi-step customer journeys triggered by behaviour and data.
• BrazeAI Decisioning Studio: Optimises message, timing and offer per customer using AI.
• BrazeAI Agents: Assist marketers with building and refining campaigns.
• Creative Studio: Produces and adapts message content inside the platform.
• Reporting and analytics: Tracks campaign and journey performance.

A Vietnamese e-commerce seller can send abandoned-cart and replenishment journeys across push, email and messaging apps. A retail chain can trigger loyalty and win-back messages from purchase data. A consumer app can onboard new users with behaviour-based push and in-app messages.

Retailers and e-commerce brands can run personalised campaigns across email, push, SMS, WhatsApp and LINE from one platform. AI decisioning and agents reduce manual campaign setup. A Forrester Total Economic Impact study cited on the site reports a 457% return on investment. The platform holds ISO 27001 and SOC badges, which supports vendor security reviews.

Brands are moving from batch email to real-time, cross-channel engagement driven by first-party data and AI. Messaging apps such as WhatsApp and LINE are growing as marketing channels in Southeast Asia. Retailers in Vietnam face rising acquisition costs and increasingly rely on retention and personalised messaging.

Founded as Appboy; founders Bill Magnuson, Jon Hyman and Mark Ghermezian. Listed on Nasdaq (BRZE) in November 2021. 15 offices, about 2,000 employees across 5 continents, with a Japanese subsidiary (Braze K.K.). The website does not state the founding year.