ChannelEngine Marketplace Integration Platform

ChannelEngine is a marketplace integration and management company headquartered in Leiden, the Netherlands, led by founder and CEO Jorrit Steinz. It helps brands and retailers sell on many online marketplaces and channels without building and maintaining a separate integration for each one.

The platform connects once to a merchant's ERP, PIM, WMS or e-commerce system, such as SAP, Microsoft Business Central, NetSuite, Shopify or Adobe Commerce, and then manages listings, orders, inventory and pricing across more than 1,300 marketplaces and sales channels, including social commerce, click and ad channels and new agentic commerce channels. Modules include an Amazon Vendor module for first-party operations and recovery management for lost Amazon Vendor revenue. Customers include Unilever, Philips, Samsung, LG and Bugaboo.

• Channel network: Connects to more than 1,300 marketplaces and online sales channels.
• Listing management: Maps and publishes product content to each channel's requirements.
• Order and inventory sync: Routes orders to back-end systems and keeps stock aligned across channels.
• Pricing control: Manages prices per channel from one platform.
• Amazon Vendor module: Supports first-party Amazon operations and recovery of lost vendor revenue.
• Merchant integrations and APIs: Links SAP, Business Central, NetSuite, Shopify and Adobe Commerce through connectors and a developer hub.

A Vietnamese furniture or home goods exporter can list its catalogue on Amazon and European marketplaces from its existing ERP. A consumer electronics brand can keep prices and stock consistent across dozens of regional channels. A manufacturer selling first-party to Amazon can use the Vendor module to recover deductions and lost revenue.

Brands reach new marketplaces through a single integration instead of one project per channel, which shortens expansion into new countries. Listings, orders, stock and prices are managed in one place, reducing manual work and stock errors. ChannelEngine reports an average 42% GMV growth in the first year for clients. Existing ERP and PIM systems stay in place.

Marketplaces keep taking a larger share of online retail, and brands now also sell through social commerce and emerging AI shopping agents. Managing many channels by hand does not scale, so manufacturers move to integration platforms that sit between ERP and channels. For Vietnamese exporters and brands entering Amazon, Europe or other regions, such platforms lower the cost of cross-border marketplace expansion.

Headquartered in Leiden, the Netherlands, with offices listed in 2022 in Munich, Dubai, Singapore, Melbourne and New York. Raised a 50 million USD Series B in March 2022 led by Atomico with General Catalyst, Inkef and Airbridge Equity Partners. Amazon Platinum Partner, bol.com Gold Integrator and Zalando Certified Provider. Founding year is not stated on the fetched pages.