CleverTap All-in-One Customer Engagement Platform

CleverTap is a customer engagement and retention company founded in May 2013 by Sunil Thomas, Anand Jain and Suresh Kondamudi. Its press releases give its headquarters as San Francisco, and it lists offices in New York, London, Dubai, Mumbai, Bengaluru, Singapore, Jakarta and Vietnam. It helps consumer brands raise customer lifetime value by unifying data, decisioning and messaging in one platform.

The platform combines a customer data and analytics layer built on TesseractDB, predictions for conversion and churn, omnichannel campaign orchestration, experimentation, personalisation and a Promos and loyalty rewards module. Messages go out by push, email, WhatsApp, in-app, web, RCS and SMS. The CleverAI layer, including the Tesseract decisioning engine, picks the message, offer and timing for each customer. More than 2,000 brands use it, including Decathlon, Domino's, Levi's, Puma, Tesco, AirAsia and Swiggy.

• Customer data and analytics: Unifies data from apps, web and other sources into real-time profiles.
• Predictions: Forecasts conversion and churn to target the right users.
• Campaign orchestration: Builds omnichannel journeys across push, email, WhatsApp, in-app, RCS and SMS.
• Promos and loyalty: Manages coupons, rewards, gamification and referral offers.
• Experimentation: Tests and optimises messages and experiences.
• CleverAI decisioning: Selects the best message, offer and timing per customer.

An e-commerce app in Vietnam can predict which shoppers are about to churn and send personalised push or WhatsApp offers. A retail chain can run coupon, gamification and referral campaigns tied to member behaviour. A digital bank or e-wallet can guide new users through onboarding journeys across app and SMS.

Brands get one system for customer data, analytics and messaging instead of separate tools. Published results include a 5 times retention boost for Tata CLiQ Luxury, a 60% click-through increase with Best Time sending for Zee5 and 45% fewer support tickets for Edenred. Built-in promotions and loyalty rewards let marketers trigger offers from real-time behaviour without a separate loyalty system.

With rising acquisition costs, retailers and app businesses are investing in retention and lifetime value rather than new installs alone. Real-time, AI-driven personalisation across app, web and messaging channels is replacing batch campaigns. In Southeast Asia, mobile-first commerce, super apps and e-wallets make app engagement and loyalty programmes a key lever for growth.

CleverTap was founded in 2013 and raised a USD 105 million Series D led by CDPQ in 2022, after earlier rounds from Accel, Peak XV Partners and Tiger Global. It acquired Leanplum in 2022 and rehook.ai in April 2025. It was named a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines and lists an office in Vietnam.