
1. Technology overview
Cresta is a customer experience AI platform for human and AI agents, founded in 2017 according to the page structured data, with an address in Sunnyvale, California. It organizes its offering into three layers: analyzing every interaction, automating with AI agents and augmenting human agents with real-time guidance.
On 2026-06-15 it announced a partnership under which TELUS Digital deploys, orchestrates and optimizes the Cresta platform for global brands across voice and chat AI agents and real-time human augmentation. The site lists United Airlines, CVS Health and Marriott as users.
2. Highlighted features & specifications
- AI Agent: autonomous voice and digital agent handling conversations end to end.
- Agentic Assist: real-time guidance, knowledge and summaries for human agents.
- Deputy Agent: long-running agent that automates back-office work after calls.
- Conversation Intelligence: analyzes conversations for insights and revenue opportunities.
- Knowledge Agent: real-time answers from the enterprise knowledge base.
- Quality Management: automated QA across conversations.
3. Potential application
A BPO in Vietnam coaches agents with real-time guidance on global-brand calls. A bank contact center runs automated QA on all calls. An airline or retailer automates after-call back-office tasks.
4. Benefits
Analyzes every customer interaction rather than a sample.
Combines AI agents and real-time human assistance in one platform.
Partner delivery with TELUS Digital provides deployment and optimization services.
Automated quality management covers all contact center conversations.
5. Market trends & opportunities
Contact centers are moving to a hybrid workforce of human and AI agents that must be supervised and measured together. The cited survey of 815 CX leaders in 12 countries ranks AI-assisted human agents as the leading delivery model. BPOs in Vietnam and the Philippines serve the same global brands.
6. Other information
Founded 2017 per page structured data; Sunnyvale, California address. Partnership with TELUS Digital announced 2026-06-15. G2 profile listed.
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