Eber Retention Marketing & Loyalty Platform

Eber Pte Ltd was founded in Singapore in 2016 by Edward Au, starting with digital gift cards and launching its loyalty platform in 2017. It has offices in Kuala Lumpur, Hong Kong and Ho Chi Minh City, and serves retail, F&B, hospitality and lifestyle brands that want to bring customers back more often without building their own membership systems.

The platform covers three areas. Loyalty provides points, tiers, referrals and badges; engagement offers goal-based playbooks, automated campaigns, birthday rewards, win-back and lapsed-member nudges over SMS, email, WhatsApp and push; and sales adds gift cards, paid memberships, prepaid credit and vouchers. A consumer CRM gives 360-degree member profiles, and tools such as a reward mall, lucky wheel, front-desk app and WiFi capture help collect members in store. Eber connects to more than 80 POS, e-commerce, payment, delivery and reservation systems. Brands using it include Kinokuniya, Lalamove, Nike Stores, Shake Shack and Secret Recipe.

• Loyalty engine: Supports points, tiers, referrals and badges.
• Engagement playbooks: Automates win-back, birthday and lapsed-member campaigns.
• Omnichannel messaging: Sends campaigns via SMS, email, WhatsApp and push notifications.
• Sales tools: Sells gift cards, paid memberships, prepaid credit and vouchers.
• Consumer CRM: Provides 360-degree member profiles and segments.
• Integrations: Connects to more than 80 POS, e-commerce, payment, delivery and reservation systems.

A coffee or bakery chain in Vietnam can replace stamp cards with a digital tiered membership linked to its POS. A fashion retailer can sell gift cards and run birthday and win-back campaigns automatically. A hotel or leisure operator can launch a paid membership with prepaid credit and partner rewards.

Brands can launch a branded loyalty and membership programme quickly, with published plans starting at USD 69 per month. Automated playbooks bring back lapsed members and lift repeat visits without manual campaign work. Gift cards, paid memberships and prepaid credit create upfront revenue, and POS integrations keep points and rewards in sync across stores and online channels.

Retail and F&B chains across Asia Pacific are moving from paper stamp cards and discount-led promotions to digital memberships that capture first-party data. Paid memberships and stored-value products are growing as brands seek predictable revenue. In Southeast Asia, WhatsApp and app-based loyalty are becoming the main way mid-sized chains keep customers returning.

Eber was founded in Singapore in 2016 by Edward Au and is headquartered at Arc 380, Jalan Besar. It opened in Malaysia in 2018 and Hong Kong in 2023, has an office in Ho Chi Minh City and passed 500 brands in 2023, with brands in 15 countries. It states ISO 27001 certification, GDPR readiness and the Singapore Cyber Trust Mark, and is a pre-approved IMDA solution under the Productivity Solutions Grant.