GEN STATION and SONA AI Contact Center Suite

PERSONA AI is a Seoul-based AI company with branches in Gwangju and Jeonju that develops its own natural language processing engine, a Korean business LLM and lightweight models that run without GPUs. It focuses on AI contact centers and enterprise generative AI for finance, insurance, education, rental, healthcare, retail and manufacturing.

GEN STATION is its enterprise generative AI platform, supported by KGPT, a Korean LLM for business, and an on-premises AI SERVER for organizations that cannot send data to the cloud. The SONA line covers SONA CHAT, a chatbot with an installable AI engine; SONA CALL, an AI voice call bot; SONA WORK, a cloud AI contact center; SONA ASSISTANT, an agentic assistant that supports human counselors; and SONA TUTOR for AI role-play training. DEEPTALK provides AI kiosks and SONA AUTO serves automotive use. Partners include Microsoft, AWS, LG CNS, Naver Cloud, Hyosung ITX and SK Telecom, and clients include KB, Samsung Biologics and Porsche Financial Services.

• GEN STATION: enterprise generative AI platform for building internal and customer-facing AI services.
• KGPT: Korean large language model tuned for business use.
• SONA CHAT and SONA CALL: text chatbot and AI voice call bot for customer inquiries.
• SONA WORK: cloud AI contact center combining AI and human counselors.
• SONA ASSISTANT: agentic AI that supports counselors during consultations.
• AI SERVER: on-premises generative AI server for data-sensitive organizations.

Korean-owned banks, card and consumer finance companies in Vietnam could use SONA CALL and SONA CHAT for repayment reminders and FAQs, subject to Vietnamese language support. Insurers can extend sign-ups and inquiries outside business hours. Manufacturers can use SONA TUTOR and GEN STATION for staff training and internal knowledge assistants.

PERSONA AI reports that SONA CHAT cut inbound phone inquiries by 30%, raised customer satisfaction by 43% and reduced annual operating costs by 20%, with a 93% average response rate. Industry cases cite a 20% rise in loan consultation activity and an 11% rise in after-hours insurance sign-ups. Lightweight models and an on-premises server allow deployment inside closed financial networks.

Korean banks, insurers and lenders are rebuilding contact centers around AI that handles routine calls and assists counselors, while keeping data on premises. GPU-light models lower the cost of on-premises AI. Korean financial groups and manufacturers with large operations in Vietnam often bring trusted Korean vendors to their overseas subsidiaries.

Headquartered on Teheran-ro, Gangnam-gu, Seoul, with branches in Gwangju and Jeonju; CEO Seungjae Yoo. Reports cumulative funding of about 41 billion KRW from investors including SK Telecom, Hyosung Ventures, Naver Cloud, LIG Nex1 and IBK Capital. Selected as a pre-unicorn in 2025, received CES 2025 and 2026 Innovation Awards and is preparing for an IPO.