Ketch Data Permissioning Platform

Ketch is a privacy management software company founded in San Francisco in 2020 by Tom Chavez and Vivek Vaidya. It helps consumer-facing brands keep customer data permissioned, so that marketing, analytics and AI teams only use data that customers have agreed to and that privacy laws allow.

The Ketch Data Permissioning Platform groups modules into three layers: discovery (Data Sentry website checks, data mapping, data discovery and classification, AI governance), permissioning (consent management, data subject request automation, risk management, Permission Vault audit records, AI Sentry) and growth (marketing preference management, progressive consent, profile management). A permission decision is resolved once by identity, jurisdiction and purpose and then pushed to connected systems through APIs and webhooks. The site reports more than 3,500 brands, including users at Forbes, The RealReal and OLLY.

• Consent management: Banners and privacy experiences configured without code, including IAB TCF support.
• DSR automation: Intake, identity verification and fulfillment of data subject requests across systems.
• Data mapping and discovery: Continuous inventory of systems, data flows and classified personal data.
• Permission Vault: Stores consent receipts, lawful basis and policy decisions as audit evidence.
• AI governance: AI Sentry flags unauthorized use of personal data in AI and data pipelines.
• Ketch Agent Network: Agents recommend assessments and configuration changes and act only after approval.

A Vietnamese retail or e-commerce group can unify consent from its website, app and loyalty programme and sync opt-outs to its marketing tools. A media company can manage subscriber preferences and consent for advertising. A consumer finance firm can automate customer requests to access or delete personal data.

Brands get one consent and preference record that is enforced across marketing, analytics and data systems, reducing the risk of using data without a lawful basis. Data subject requests are received, verified and fulfilled through automated workflows instead of manual tickets. Consent receipts and policy decisions are stored as audit evidence. A free CMP tier lets smaller teams start in minutes before moving to the enterprise plan.

Privacy laws now require brands to honour consent and data rights consistently across every system, while AI projects increase demand for proof that training and marketing data were collected lawfully. Vietnam's Personal Data Protection Law and similar rules across Southeast Asia push companies with large customer databases toward automated consent and request handling.

Founded in San Francisco in 2020 (formerly Switchbit) by Tom Chavez and Vivek Vaidya; HQ at 140 New Montgomery, San Francisco. Raised 68 million USD including a Series A (2021) and Series B (2024); 60+ team members. ISO/IEC 27001 and SOC 2 Type II, IAB Europe TCF registered CMP, Google certified CMP partner, IDC MarketScape 2025 Leader.