Klaviyo Marketing and Customer Platform

Klaviyo describes its start in 2012 as a customer database. Its About page lists the global headquarters in Boston, Massachusetts, offices in Denver, San Francisco, London, Dublin, Sydney, Paris and Singapore, and more than 2,000 employees. The company says 205,000+ brands in 100 countries use it.

The platform is built on the Klaviyo Data Platform, a customer data platform that stores profiles and behaviour from e-commerce stores. On top of it sit email, SMS, RCS, mobile push, WhatsApp, a Customer Hub, Helpdesk, Reviews, Personalization, Customer Agent and Composer for AI content. Named users include Dermalogica, Dollar Shave Club, Daily Harvest and Princess Polly.

• Klaviyo Data Platform: Collects profiles and events into a customer data platform with segmentation.
• Email and SMS: Sends campaigns and automated flows with ready templates.
• RCS and WhatsApp: Adds rich messaging channels alongside email and SMS.
• Customer Hub and Helpdesk: Connects service and customer data in one place.
• Reviews and Personalization: Collects reviews and personalises site and message content.
• Composer and Customer Agent: Uses AI to build campaigns and answer customers.

A Vietnamese fashion or cosmetics brand on Shopify can automate welcome, abandoned-cart and post-purchase flows. A DTC food brand can segment repeat buyers for replenishment offers. An exporter can collect reviews and re-engage overseas customers by email and SMS.

Online stores can unify customer data and message by email, SMS and WhatsApp without separate tools. A free plan lets small merchants start before scaling by contacts and channel usage. The site lists SOC 2 Type II, ISO 27001, ISO 27017 and PCI DSS badges plus GDPR measures, and 350 to 400 pre-built integrations.

Direct-to-consumer brands are shifting budget from paid ads to owned channels fed by first-party data. In Southeast Asia, online merchants on Shopify and similar platforms look for tools that connect storefront data to messaging. Klaviyo has a Singapore office and a Singapore site version.

Started in 2012 as a customer database; global headquarters in Boston; offices include Singapore and Sydney. 2,000+ employees. Customer count of 205,000+ brands as stated on its homepage.