LoyaltyLion Loyalty Platform

LoyaltyLion began in 2012 and says it launched what it calls the first modern loyalty platform for Shopify in 2013, then became the first Shopify Plus loyalty technology partner in 2015. Its About page lists a single office in London, United Kingdom, and a team of 100+ working with 10,000+ retailers as of 2022.

The platform lets e-commerce brands run points and rewards for purchases, subscriptions, referrals and reviews, VIP tiers, a referral program and an analytics dashboard. Newer tools include Challenges, a Loyalty Agent for AI-assisted campaign recommendations, experiential rewards, Shopify POS support and a Headless API. Named customers include Oh Polly, The INKEY List, SNOCKS, Diesel and Victoria Beckham.

• Points and rewards: Awards points for purchases, subscriptions, referrals and reviews.
• VIP tiers: Sets customisable tiers with perks that reward top customers.
• Referral program: Rewards customers who bring in new buyers.
• Challenges and Loyalty Agent: Adds gamified tasks and AI campaign recommendations.
• Omnichannel support: Works with Shopify POS for in-store points.
• Headless API: Connects loyalty to custom storefronts and apps.

A Vietnamese fashion label on Shopify Plus can run VIP tiers for repeat buyers abroad. A cosmetics brand can reward reviews and referrals to grow social proof. A retailer with a headless storefront can use the API to show points inside its own app.

Brands can launch points, referral and VIP programs on Shopify with 100+ integrations including Klaviyo, Gorgias and Recharge. AI campaign recommendations help teams decide what to run next. The site shows ratings of 4.6 out of 5 from 535 G2 and 623 Shopify reviews, and an AICPA SOC badge for security review.

Retention is receiving more budget as paid acquisition gets more expensive, and loyalty programs are moving beyond points toward challenges and experiential rewards. Vietnamese brands that sell on Shopify to overseas markets can use these programs to raise repeat purchases. AI assistants are starting to recommend loyalty campaigns.

Founded 2012; office in London, United Kingdom. First Shopify Plus loyalty technology partner (2015). 100+ staff and 10,000+ retailers as of 2022. Holds Shopify Plus Partner and Klaviyo Master Elite badges.