Marqo AI-Native Ecommerce Search

Marqo is a venture-backed ecommerce AI company founded in 2021 with its headquarters in San Francisco and offices in London and Melbourne. It addresses weak search relevance and manual merchandising by training a dedicated AI model on each retailer's own product catalog and shopper behavior.

The platform covers search, browse, recommendations and an agentic storefront. A one-line Marqo Pixel captures clicks, carts and purchases, MarqTune fine-tunes the model on the retailer's data, and one-click connectors exist for Shopify, Adobe Commerce and Salesforce Commerce Cloud. Customers shown include Mejuri, MUJI, Kogan and Dooney & Bourke.

• Semantic search: relevance, typo tolerance, multilingual queries and instant indexing.
• Multimodal search: image and text search in the same journey.
• Adaptive journeys: switches between results, carousels and conversational discovery by shopper intent.
• Merchandising automation: ranking, boosts, filters and collections managed automatically.
• Sibbi agent: conversational assistant for discovery, cart and order status.
• Connectors: API plus Shopify, Adobe Commerce and Salesforce Commerce Cloud integrations.

• Large Vietnamese marketplaces or fashion retailers can replace keyword search with a catalog-trained semantic search.
• Brands with Shopify or Adobe Commerce stores can add a conversational shopping assistant for product advice and order status.

• Model trained per catalog, so relevance reflects each retailer's own products and shoppers.
• Vendor-reported uplifts such as +19.8% search revenue per user at Mejuri and +27.5% search add-to-cart at Dooney & Bourke.
• Automated ranking, boosts and collections reduce manual merchandising work.
• One-line install with a stated goal of measurable results within 14 days.

Retailers are moving from keyword search to AI-native discovery and conversational shopping. In Vietnam and Southeast Asia, multilingual catalogs and mobile-first shoppers raise demand for semantic and visual search that does not rely on manual synonym lists.

Founded 2021 (per site structured data); HQ San Francisco, offices in London and Melbourne. Investors: Lightspeed Venture Partners (Series A lead), Blackbird Ventures (seed lead). Participated in AWS Generative AI Accelerator and Google for Startups AI First.