
1. Technology overview
Hacobu, Inc. was founded in 2015 in Tokyo, Japan, to tackle logistics problems such as long truck waiting times at warehouses, person-dependent dispatch work and manual re-entry of transport documents. It sells cloud software, logistics consulting and system integration to shippers, prime contractors and carriers.
MOVO is a family of cloud services sharing one data platform. MOVO Berth handles truck reservations and check-in at sites, MOVO Fleet tracks vehicles and driver working hours, and MOVO Vista manages dispatch requests between shippers, contractors and carriers. Newer AI services include MOVO Adapter for AI-OCR of transport forms, MOVO Billing for invoice matching, MOVO Contract for freight-rate management, MOVO X-Data for joint delivery analysis and MOVO PSI for AI ordering and transport optimisation. The company reports use at more than 37,000 logistics sites and over 3 million monthly transactions.
2. Highlighted features & specifications
- MOVO Berth: truck reservation and check-in service with dashboards for waiting and loading time.
- MOVO Fleet: vehicle tracking with automatic driver working-hour management.
- MOVO Vista: dispatch request and management linking shippers, contractors and carriers from planning to billing.
- MOVO Adapter: AI-OCR that digitises paper, PDF and fax transport request forms.
- MOVO Billing and MOVO Contract: AI invoice matching and central management of freight rates and contract terms.
- Data and integration: APIs, ERP and WMS links, plus MOVO X-Data and MOVO PSI for joint delivery and transport optimisation.
3. Potential application
- A Japanese-invested factory in a Vietnamese industrial park can schedule inbound supplier trucks to cut queues at its gates.
- A beverage or consumer goods distribution centre can track carrier vehicles and measure waiting time per site.
- A 3PL can digitise dispatch requests and freight-rate checks with its subcontracted carriers.
4. Benefits
- Truck reservations cut waiting at docks; Nippon Paper reports stays of over two hours at its 12 mills falling to almost zero.
- IHI Infrastructure Systems reports an 80% reduction in dispatch workload after replacing manual practices.
- Shared data across shippers, contractors and carriers supports Japan's legal duties to measure and reduce waiting and loading time.
- The vendor reports 99.99% service uptime over the past year and more than 800,000 registered driver IDs.
5. Market trends & opportunities
Japan's driver shortage and the amended Logistics Efficiency Act, which since 2025 requires shippers to reduce truck waiting and loading time, are pushing companies to digitise dock scheduling, dispatch and freight contracts. Vietnam's manufacturing and distribution hubs face similar congestion at factory gates and warehouses as export volumes grow, creating demand for truck appointment and dispatch platforms.
6. Other information
Hacobu was founded in 2015 by CEO Taro Sasaki and is headquartered in Minato, Tokyo, with about 220 employees as of April 2026 and capital of about 4.5 billion yen including reserves. Investors include Sony Innovation Fund, Z Venture Capital, JIC Venture Growth Investments, Japan Post Capital and SMBC Venture Capital. Case studies include Kirin Group Logistics, ASKUL LOGIST, Mitsubishi Shokuhin and Daido Steel.
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