Profitroom Booking Platform with AI Agent

Profitroom sells all-in-one hotel software and, per its privacy policy, operates through Profitroom S.A. in Poznan, Poland, with entities in the UK and Czech Republic. The site says it has been on the market 17 years and serves more than 4,500 hotels and resorts in 55 countries.

The platform centers on the Booking Engine 360 with Personalised Offers, Extras and Vouchers for upselling, plus CRM and email marketing, loyalty, a guest database, channel manager, websites and an AI Agent. The AI Agent answers guest questions, creates stay offers in several languages and works on the website, WhatsApp and Meta channels. The site lists integrations with Mews, IDeaS and Oracle.

• Booking Engine 360: direct booking engine with the new BE 8.0 presented in 2026.
• Personalised Offers and Extras: upsell of packages, room types and add-ons.
• AI Agent: multilingual guest assistant that builds stay offers from live availability.
• CRM & Email Marketing: guest database and campaign automation.
• Channel Manager: distribution to booking channels.
• Websites for Hotels and SEO/GEO: hotel websites optimized for AI search.

A Vietnamese resort can offer packages and extras such as spa or airport transfer during online booking. A boutique hotel can use the AI Agent to answer WhatsApp enquiries in several languages. A hotel group can combine CRM and email campaigns to bring guests back for direct stays.

• Personalised offers and extras in the booking flow raise revenue per direct booking.
• A hotel-specific AI Agent handles guest questions around the clock, with a vendor claim of saving staff 2-3 hours a day.
• One vendor covers booking engine, CRM, channel manager and websites.
• Profitroom reports that median AI Agent bookings are about 87% higher in value than typical direct booking engine reservations.

Hotels are pushing direct bookings and adding AI agents to handle guest enquiries as search shifts toward AI assistants. Vietnamese hotels that depend on OTAs face the same pressure, although Profitroom's site does not show an Asian office.

Group entities: Profitroom S.A. (Poznan, Poland), Profitroom Ltd. (London) and Profitroom s.r.o. (Prague), per privacy policy. Site states 17 years on the market, 4,500+ hotels, 55 countries, HotelTechAwards 2026 placements. Founding year not stated.