Reltio Data Cloud (MDM & AgentFlow)

Reltio is a master data management and data unification software company headquartered in Redwood City, California, led by CEO Manish Sood. It serves large enterprises in life sciences, financial services, healthcare, retail and hospitality whose customer, product, supplier and provider data is scattered across many applications. In March 2026 SAP agreed to acquire Reltio and plans to keep it available as a standalone offering.

The cloud-native Reltio Data Cloud combines multidomain MDM, entity resolution with pretrained LLM-driven matching models, continuous data quality monitoring, low-code integration with more than 1,000 prebuilt connectors and Intelligent 360 views, delivering unified records to systems and AI agents in milliseconds. AgentFlow adds prebuilt and custom AI agents for match resolution, profiling, data exploration and governance tasks, with MCP and A2A protocol support. Customers on the site include Mars, Pfizer, L'Oreal, IHG, CarMax and Equinor.

• Multidomain MDM: Manages customer, product, supplier, provider and location data in one model.
• Entity resolution: Pretrained LLM-driven matching models create golden records.
• Data quality: Continuously curates and monitors data quality across sources.
• Data integration: Low-code tools and 1,000+ prebuilt connectors with real-time APIs.
• AgentFlow: Prebuilt and custom AI agents for match resolution, profiling and governance, with MCP and A2A support.
• Intelligent 360: Unified 360-degree views delivered to applications and AI agents in milliseconds.

A Vietnamese bank or insurer can build a real-time single customer view across core, card, CRM and digital channels to support personalisation and know-your-customer checks. A consumer goods or pharmaceutical company running SAP can unify product and distributor master data across subsidiaries. A hotel group can merge guest profiles across properties and booking channels.

Enterprises get one trusted, real-time profile of each customer, product or supplier across systems, which improves personalisation, compliance and analytics. LLM-driven matching reduces manual rule writing for entity resolution. More than 1,000 prebuilt connectors shorten integration projects. AgentFlow agents automate steward tasks such as resolving potential matches, and SAP backing gives continuity for SAP-centric buyers.

Agentic AI needs unified, real-time business context, which is reviving demand for cloud MDM and entity resolution. SAP's acquisition signals consolidation of MDM into ERP and business data clouds. Many large Southeast Asian enterprises run SAP and are planning customer 360 and AI projects that depend on clean master data.

Headquartered at 100 Marine Parkway, Redwood City, California. SAP agreed to acquire Reltio in March 2026, with closing expected in Q2 or Q3 2026, and plans to make it a core capability of SAP Business Data Cloud while keeping it available standalone. Reltio is named a Leader in the 2026 Gartner Magic Quadrant for Master Data Management Solutions and holds the AWS Financial Services Competency.