Routific Route Optimization & Delivery Management

Routific was started in 2012 by Marc Kuo, who wrote his Operations Research thesis on route optimization algorithms, to make routing software accessible to small and growing delivery businesses. It serves food and beverage, grocery and produce, courier and other local delivery operators that still plan routes manually in map apps or spreadsheets.

The platform plans optimized routes in minutes with time windows, vehicle capacities and driver shifts, then lets dispatchers adjust them with timeline drag and drop, lasso edits and a patented tool for drawing the preferred route direction. Drivers receive routes in a mobile app with navigation through Google Maps or Waze and capture photos, signatures and barcodes as proof of delivery. Customers get branded ETA emails and live tracking links. A Route Optimization API, webhooks, Shopify two-way sync and an MCP server connect it to other systems and AI agents.

• Smart route optimization: plans routes with time windows, capacities and driver shifts while avoiding overlapping territories.
• Route planning tools: timeline drag and drop, lasso batch edits and drawing a preferred route direction.
• Driver app: turn-by-turn routes via Google Maps or Waze, with photo, signature, barcode and note proof of delivery.
• Customer notifications: branded ETA emails, SMS and live tracking links.
• Business insights: customer profiles, view-only support dashboard and delivery analytics.
• Integrations: Route Optimization API, webhooks, Shopify, Zapier and an MCP server for AI agents.

• An organic grocery or meal-kit brand in Vietnam can plan daily home deliveries and send customers live tracking links.
• A Shopify-based retailer can sync orders for routing and push delivery status back to its store.
• A small courier can balance routes across part-time drivers without paying per vehicle.

• The vendor reports customers driving 15% to 40% fewer miles and hours than with manual planning.
• In benchmark tests with MIT, the routing engine outperformed Google and leading open-source solvers, according to the company.
• Per-order pricing with unlimited drivers and dispatchers suits fleets whose size changes by season.
• ETAs from 179 machine learning models and live tracking links reduce 'where is my order' calls.

Local delivery businesses selling online need to plan more stops with tighter time windows while fuel prices stay high, and they increasingly expect routing tools to plug into e-commerce stores and AI assistants. In Vietnam, fresh food, bakery and specialty retail brands running their own delivery staff are a fit for simple, per-order priced route planning.

Routific Solutions Inc. was founded in 2012 by Marc Kuo, who remains CEO; its team comes from 12 countries. It moved from per-vehicle to per-order pricing in mid-2024 and offers a free plan for up to 100 orders a month. It also sells a standalone Route Optimization API and publishes an MCP server for AI assistants.