
1. Technology overview
SeriousMD is a Philippine health technology company founded in 2013 that provides B2B practice management and electronic medical records software for doctors. It serves over 34,000 registered physicians, from solo specialists to group practices, hospital-affiliated doctors and government facilities.
The platform covers EMR with customizable charting, appointment scheduling and queueing, virtual consultations, billing with GCash, QR and card payments, digital prescriptions, lab requests, HMO claims tracking and analytics. It is certified for PhilHealth's YAKAP program and is adding AI transcription and SOAP note generation. It connects to the NowServing patient booking platform and the NowExpress pharmacy arm.
2. Highlighted features & specifications
- EMR and charting: SOAP notes, prescription notes, diagrams and custom templates per patient.
- Scheduling and queueing: one calendar for appointments with a built-in queue system.
- Virtual consultations: video, audio or chat with side-by-side note taking.
- Billing and payments: online bills, GCash, QR and card payments and HMO claim tracking.
- PhilHealth YAKAP: certified EMR interface that submits clinical data for YAKAP processing.
- AI documentation: consultation transcription and SOAP note generation in beta.
3. Potential application
Private specialist clinics in Vietnam could manage records, appointments and payments in one mobile-first system. Doctors working across several clinics could use multi-clinic management with shared records. Clinic groups could add AI note generation to cut documentation time.
4. Benefits
Puts records, appointments, billing, prescriptions and lab requests for a whole practice in one app. Certified for PhilHealth YAKAP, so clinical data flows to the national insurer's backend. Verified doctors get a NowServing profile that brings new patient bookings. Offline use and sub-user access for secretaries and nurses.
5. Market trends & opportunities
National insurers in Southeast Asia increasingly require electronic clinical data for primary care reimbursement, pushing private doctors to adopt EMRs. AI scribes are becoming a standard feature of clinic software, and Vietnam's push for electronic records and e-prescriptions creates similar demand among private clinics.
6. Other information
Founded in 2013 and headquartered in the Philippines; operates only in the Philippine market. Over 34,000 registered doctors and 10M+ patients in its ecosystem. Partners include Mercury Drug, Watsons Philippines, Southstar Drug and Hi-Precision Diagnostics.
One platform connecting startups, corporations, research institutions, regions and investors











Playbook & Handbook · February 6, 2026
Winning Accelerator Playbook 2026 by BambuUP
EDTECH: LEVERAGING AI-POWERED TECHNOLOGIES TO TRANSFORM THE LEARNING EXPERIENCE








































