Smile.io Loyalty Platform

Smile Inc. runs Smile.io, a loyalty and rewards platform for e-commerce merchants, mainly on Shopify, including Shopify Plus, headless Shopify and Shopify POS. Its terms of service state that Smile operates from offices in Canada and are governed by Ontario law.

Merchants configure points, VIP tiers, referrals, bonus events and subscriptions programs, and the new Loyalty Studio combines cashback, memberships, badges, challenges, birthdays and perks. Programs show on the online store, in store and through AI agents, with Klaviyo email and SMS, a JavaScript SDK and headless API. Customers include Naturium, ROKA, Blue Banana and, on the logo wall, Ford and Billabong.

• Points and VIP tiers: Rewards purchases and actions with points and tiered perks.
• Referrals and bonus events: Drives word of mouth and seasonal campaigns.
• Loyalty Studio: Combines cashback, memberships, badges, challenges and birthday perks.
• Omnichannel surfaces: Shows programs online, at Shopify POS, by phone and via AI agents.
• Klaviyo integration: Triggers email and SMS from loyalty events.
• Analytics and headless SDK: Benchmarks results and supports custom storefronts.

A Vietnamese skincare or fashion brand selling to overseas customers on Shopify can launch points and VIP tiers. A retail brand with Shopify POS can unify online and in-store points. A coffee or tea exporter can run referral campaigns tied to Klaviyo email.

Shopify merchants can launch points, VIP and referral programs without custom development. Promotions can run with control groups and gradual rollouts from 5% to 25% to 100%; one example on the site shows a 37% incremental result. A SOC 2 Type II audit completed in May 2026 supports security reviews, and 25+ partners have built integrations.

Online merchants rely on retention as acquisition costs rise, and loyalty is becoming a core part of Shopify store stacks. Vietnamese brands selling cross-border through Shopify can use loyalty to lift repeat purchase. Loyalty is also moving into AI shopping agents and in-store channels.

Operates from Canada under Ontario law (terms of service). SOC 2 Type II audit completed May 2026; Build Award 2026 winner. Founding year not stated on the site.