1. Technology overview
StreetLight Data is a transportation analytics company founded in 2011 in San Francisco, United States, and acquired by engineering firm Jacobs in 2022 while continuing to operate its own product under the StreetLight brand. It was built to replace costly physical traffic counts with data-driven insight into how vehicles, cyclists and pedestrians move through cities.
Its platform processes location and connected-vehicle data into metrics such as traffic volumes, origin-destination flows, congestion and safety patterns, delivered through a self-serve web application, bulk data feeds and APIs. Customers include government transportation agencies, real estate developers, retailers and transportation consultants planning infrastructure and site decisions.
2. Highlighted features & specifications
1. Traffic volume metrics: the platform estimates vehicle, bike and pedestrian counts across road networks.
2. Origin-destination analysis: trip flows between zones reveal travel patterns for planning decisions.
3. Congestion and safety data: metrics highlight bottlenecks and risk areas for infrastructure teams.
4. Self-serve web application: planners run point-and-click queries without needing a data scientist.
5. Bulk data and API access: results can be exported as CSV, ArcGIS layers or delivered via API.
6. Site and infrastructure planning: real estate and retail teams use the data to evaluate new locations.
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