1. Technology overview
Syrenis Limited is a privacy software company incorporated in England and Wales (company number 3952704) with its registered office at Sci-Tech Daresbury, Warrington, and North American offices in Austin and Atlanta. It serves highly regulated organisations in the Fortune 500 and FTSE 100 that must capture, store and honour customer consent and communication preferences across many brands, channels and systems.
The API-first, cloud-native platform has four parts: consent management (cookie management, cross-domain and identity-linked consent, website audit), preference management (preference centre, customer service portal, progressive profiling, analytics), risk and policy (risk portal, privacy notice manager, privacy rights portal for data subject requests, virtual DPO) and data management with more than 350 integrations, APIs, data export and a connector service. Its approach is to capture every customer choice, connect every system and act on trusted preferences.
2. Highlighted features & specifications
- Cookie and consent management: Cross-domain and identity-linked consent with website audits and IAB TCF support.
- Preference centre: Self-service hub where customers set channel and topic preferences.
- Customer service portal: Lets agents record and update consent during calls or in branches.
- Privacy rights portal: Handles data subject requests alongside a privacy notice manager.
- Risk portal and virtual DPO: Supports privacy risk tracking and governance tasks.
- Integrations and APIs: More than 350 connectors, APIs and data export to CRM and marketing systems.
3. Potential application
A Vietnamese bank can record marketing and credit-scoring consent captured in branches, apps and call centres in one place. A telecom operator can let subscribers manage advertising preferences across SMS, email and app channels. A multi-brand retail group can share consent across its websites and loyalty programmes.
4. Benefits
Large organisations get one record of each customer's consent and preferences that follows them across websites, domains, contact centres and marketing systems. Customer service staff can view and update preferences directly, reducing complaints and unwanted contact. More than 350 integrations push preference changes to downstream systems. Data subject requests and privacy notices are managed in the same platform, with controls on data location for regulated sectors.
5. Market trends & opportunities
Regulators in Europe and Asia expect organisations to prove valid consent for marketing and to let customers change preferences easily across channels. Vietnam's Personal Data Protection Law sets specific conditions on consent for advertising and credit scoring, pushing banks, telecoms and retailers with large customer bases toward central consent and preference records.
6. Other information
Syrenis Limited, registered in England and Wales (no. 3952704), registered office V2, Sci-Tech Daresbury, Warrington; North America head office in Austin, Texas and an Atlanta office. Adam Binks became CEO in February 2025. SOC 2 Type 2, Cyber Essentials Plus, IAB TCF v2.3 CMP and IAPP Gold member; referenced in Gartner's 2026 Privacy UX research.
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