UrBox Digital Gifting & Loyalty Rewards Platform

UrBox is a Vietnamese digital gifting and rewards company operated by To Qua Digital Marketing JSC (Công ty Cổ phần Tiếp thị Số Tô Quà), established in 2015 with offices in Ho Chi Minh City and Hanoi. It helps banks, airlines, retailers and other businesses reward customers, employees and sales partners with e-vouchers and gifts, replacing paper vouchers and manual gift logistics.

The platform aggregates vouchers from more than 1,000 partner brands, redeemable at about 25,000 points of sale and over 20,000 stores nationwide. Businesses use it to run loyalty programmes, the UrStaff digital employee benefits solution, Trade Marketing 4.0 incentives for distributors and retailers, premium privileges for VIP customers and the Tích Điểm UP points programme. Gift catalogue and game APIs let banks and apps embed rewards directly in their own channels. Clients include Grab, Vietnam Airlines and Vietcombank's VCB Rewards, and Saigon Co.op uses it to issue e-vouchers.

• Gift catalogue: Aggregates e-vouchers and physical gifts from more than 1,000 brands.
• Loyalty programmes: Runs points and reward redemption for banks, retailers and airlines.
• UrStaff: Delivers digital employee benefits and recognition gifts.
• Trade Marketing 4.0: Rewards distributors and retail outlets for sales performance.
• Premium privileges: Provides VIP perks such as lounge and lifestyle benefits.
• Gift and game APIs: Embeds reward catalogues and games into partner apps.

A bank can let cardholders redeem reward points for vouchers from hundreds of brands inside its mobile app. A consumer goods company can reward retail outlets and distributors with e-vouchers for hitting sales targets. An enterprise can deliver holiday and birthday gifts to employees digitally through UrStaff.

Businesses can offer a wide choice of rewards from over 1,000 brands without negotiating with each merchant or holding gift stock. E-vouchers are delivered instantly and redeemed at more than 20,000 stores, cutting printing and logistics costs. APIs let loyalty, employee benefit and trade incentive programmes run inside the client's own app, with ISO 27001 certified operations.

Vietnamese banks, retailers and consumer brands are digitising loyalty rewards and shifting from paper vouchers to e-vouchers redeemable in apps. Employee benefits and trade incentives are also moving online as companies seek measurable programmes. Rewards providers are adding data and AI to recommend relevant offers instead of generic gift lists.

UrBox was established in 2015 and is led by co-founder and CEO Bui Hoai Nam. It received investment from VinaCapital Ventures and VIISA in 2018 and a USD 2.2 million pre-Series A round led by Touchstone Partners in 2021. It displays ISO 27001 certification and has offices in Ho Chi Minh City and Hanoi. Partners include Vietnam Airlines, Grab, Vietcombank and Saigon Co.op.